“you haven’t replied so you’re obviously not interested in making your life easier”). Whatever you do, avoid being condescending (e.g. There is always a risk of appearing disingenuous in written speech, especially if you try to use cliche humor. For example, ask team members to each write a version of the sales follow up email and then test them by tracking response rates or ask other colleagues to rate the best one anonymously. One idea could be to turn email writing into healthy competition. People work in mysterious ways – you might think you’ve written the best follow up email ever and yet your potential customers don’t even bother to reply. (We’re also providing some sample subject lines for each follow-up template below). Here are some words that often increase open rates according to research by CoSchedule. But, getting there might require testing a few different ones first to find which works best. This means you need to choose an engaging and eye-catching subject line. As with all sales emails, you want your follow-up email to actually be opened. Aim for 100 words or less, otherwise, your customers may lose interest. There’s a sweet spot that’s both short and easy to ready, but also contains all important information. Instead, state a clear purpose for sending the sales follow-up email, and offer an equally clear call to action at the end (e.g. But, it doesn’t actually give the potential customer much reason to reply to you. It’s easy to write that phrase in an effort to not appear pushy. If they’ve asked you for a discount because of their budget constraints, reiterate your goal to find a solution that works for them. For example, if they’ve expressed interest in a particular product, mention that in your sales follow-up email. Since you’re ultimately trying to sell, it makes sense to choose something that fits the needs of the specific potential customer. It almost goes without saying that people are more likely to respond to an email sent to them, rather than a massive email address database. you can mention something you talked about at length). your name, your company, and what you sell), and the conversation you had (e.g. Use the opportunity to jog their memory on the details (e.g. It’s a good idea to make sure they remember you. If, for example, the potential customer has done a discovery call with you, they might also have done them with multiple other providers for different products and services. This depends on what stage of the customer journey you’re sending the follow-up. Be sure to track all these events using a CRM or your own personal project management tool. The need for a follow up may come at any time for multiple customers – some may be approaching the end of their trial, some may have asked to be contacted again in a few months time, etc. Keep track of events that trigger a follow up.Eight tips for writing effective sales follow up emails To help you, we present eight tips and 14 sales follow up email templates. If you’re an insurance provider… maybe not so much.In any case, there are methods you can use to send effective and professional emails that have a high chance of resonating with your potential customers. If you’re a startup selling software, for example, humor might work. It’s widely accepted that you need multiple follow ups to make a sale, so being patient and persistent is key.The question is: what should a follow up email be like? Should it be sales-y or plain? Should it use humor or be more on the serious side? Well, the answer might be different for different audiences. The sales follow up email is a powerful weapon in the sales world.
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